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“dn:Director is an incredibly capable tool, designed to cope with the whole enterprise’s data quality needs rather than just marketing’s. The dazzling choice of functions it offers, the huge standard library of processes, its scalability, and the multitude of different data types which it can handle makes this the most flexible single DQtool on the market today.”
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dn:Director: Why Data Quality Matters
When making decisions designed to enhance your competitive performance, you depend on the integrity of your data; but how accurate is it really – can you trust your data? A study of more than 600 organizations carried out by Gartner reveals that deficient data quality leads to poor user adoption of major applications and a general lack of trust in a company’s data.
Some businesses seem content to turn a blind eye to inadequate data, but things change when there’s an external regulator to satisfy – regulatory compliance is cited as the prime driver for improving data quality.
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, B2B Technology Marketing