dn:Director Solution areas: Single View of Customer/Product, Business Improvement

Minimise marketing waste, gain deeper insight into customer behaviour and improve Category Management analysis through fit-for-purpose data with dn:Director for Marketing.

• Delivering an effective Single View
• Minimise Direct Mail waste through identification and removal of addressing anomalies, householding analysis, automatic resolution of omissions and wrongly-formatted data
• Combine marketing data silos (e.g. CRM, website repositories, MIS, online traffic stats, lead generation/telemarketing etc) into a single ‘view of the truth’, regardless of source data structure
• Fit-for-purpose data allows deeper customer profiling for link-sell, cross-sell and up-sell analysis, and more accurate targeting of promotional offers, better segmentation for bespoke messaging etc
• Gain improved ability to perform customer purchase behaviour analysis or seasonal trend adjustments through ability to combine multiple reference data sets

• Improving performance through fit-for-purpose process data
• Improved Category Management through effective consolidation of cross-department data, such as transaction reporting, multi-site shelf/location assessment, slim-stockist/Out-of-stock (OOS) reporting etc
• Greater, more accurate granularity of customer sales profiling allows for behaviour analysis and seasonal trend adjustments to planning
• Consolidate data from multiple suppliers, in multiple formats and taxonomies, standardising and validating to deliver improved product management reporting
• Improved demand planning and promotional campaign management through accurate, complete, fit-for-purpose SKU performance reporting

From one simple, central application console, Datanomic’s dn:Director enables organisations to unify and normalise data from discrete sources in multiple formats, identifying gaps and repairing issues in the data and instigating automated rules to ensure the integrity of the data going forward.

To assess your current data with you, Datanomic would be delighted to facilitate a free 90-minute QuickStats Workshop. Using a sample of your data with the dn:Director profiling and auditing processes, this workshop helps assess potential errors, inconsistencies and inaccuracies in data sets and provides suggestions for ways to fix them to ensure your data is fit for purpose. At the end of the session, we will leave you with a detailed Results Book of findings.

To request a QuickStats Workshop for your organisation, please follow this link to our QuickStats Workshop Request form.