dn:Director Solution areas: Single View of Customer, Regulatory Compliance, Business Improvement

• Building loyalty through fit-for-purpose customer data
• Improve your ability to identify your key customers by increasing the accuracy, completeness, consistency and appropriateness of customer data, allowing easy application of loyalty discounts, promotional offers or the development of a formal Customer Value Management (CVM) programme
• Use this accurate Single View to improve the segmentation of your customer base and allow more accurate targeting on multiple criteria, such as by date, location, holiday type, family size/singles, price banding etc
• Optimise Direct Mail ROI and minimise waste through improved accuracy of addressing data
• Convert data of different formats, generated from discrete sources (e.g. call centres, Direct Mail responses, web registrations/orders, in-flight preferences, on-site location preferences/feedback etc) into a single, standardised usable resource using dn:Director

• Reduce the burden of regulatory reporting
• Improve confidence in the reliability of compliance reporting by ensuring the accuracy, completeness, consistency and appropriateness of data throughout all systems using dn:Director
• Build an audit trail of data quality throughout all business-critical systems to demonstrate consistent compliance with all relevant industry regulations
• Combine internally-generated data with external reference data sets (e.g. environmental impact/carbon footprint analysis) regardless of the data format our source application thanks to dn:Director

• Improve efficiency of service delivery with fit-for-purpose data
• Ensure all business-critical applications rely on fit-for-purpose data via dn:Director’s real-time ‘Virtual Data Firewall’ which intercepts and then rejects or automatically repairs poor quality data
• Improve reliability and trust in KPIs as a result of improved source data
• Enhance strategic planning through improved accuracy of mission-critical application data
• Identify critical points of data degradation within the enterprise, and through profiling of the issues, assess training, headcount, or process improvement implications
• Publish real-time data quality performance metrics to the Executive team using dn:Dashboard

From one simple, central application console, Datanomic’s dn:Director enables organisations to unify and normalise data from discrete sources in multiple formats, identifying gaps and repairing issues in the data and instigating automated rules to ensure the integrity of the data going forward.

To assess your current data with you, Datanomic would be delighted to facilitate a free 90-minute QuickStats Workshop. Using a sample of your data with the dn:Director profiling and auditing processes, this workshop helps assess potential errors, inconsistencies and inaccuracies in data sets and provides suggestions for ways to fix them to ensure your data is fit for purpose. At the end of the session, we will leave you with a detailed Results Book of findings.

To request a QuickStats Workshop for your organisation, please follow this link to our QuickStats Workshop Request form.