When making decisions designed to enhance your competitive performance, you depend on the integrity of your data; but how accurate is it really – can you trust your data? A study of more than 600 organizations carried out by Gartner reveals that deficient data quality leads to poor user adoption of major applications and a general lack of trust in a company’s data.

Some businesses seem content to turn a blind eye to inadequate data, but things change when there’s an external regulator to satisfy – regulatory compliance is cited as the prime driver for improving data quality.

Why Data Quality Matters – Click to download pdf